25th International Stationery & Office Products Fair Tokyo (ISOT 2015)
<Children's items and nursing goods continue to evolve>
●SONIC
SONIC, a company that makes products for children was introducing a jumprope series called Qix. The words, "Easy to do a double under!"jumped into our eyes. The jumprope comes with a donut shaped case and it can be carried around by attaching it to children's school bags. It not only has an appealing design as an accessory, but also is highly functional. "Easy to do a double under!" is the catchphrase for Qix's newest lineup, QUICK SPEED. The end part of the grip uses a quick bearing that allows quick spin and makes it easy to do a double under. Although one of our staffs was excited to try out, she unfortunately could not do a double since the rope was unadjusted and too long. She left a comment that it was "smooth and easy to spin the rope."
SONIC's main products are school stationeries and their handy pencil sharpener Ratchetta One won this year's Functional Grand Prix of Stationery of the Year. With Rachetta One, you don't have to take your hands off the pencil each time you twist. This is called a ratchet type sharpener and the pencil sharpens just by the twisting of your hands. Rachetta One has a shutter type cap that automatically opens and closes when you insert the pencil. The round and simple design is great for both children and adults.
SONIC, a company that makes products for children was introducing a jumprope series called Qix. The words, "Easy to do a double under!"jumped into our eyes. The jumprope comes with a donut shaped case and it can be carried around by attaching it to children's school bags. It not only has an appealing design as an accessory, but also is highly functional. "Easy to do a double under!" is the catchphrase for Qix's newest lineup, QUICK SPEED. The end part of the grip uses a quick bearing that allows quick spin and makes it easy to do a double under. Although one of our staffs was excited to try out, she unfortunately could not do a double since the rope was unadjusted and too long. She left a comment that it was "smooth and easy to spin the rope."
SONIC's main products are school stationeries and their handy pencil sharpener Ratchetta One won this year's Functional Grand Prix of Stationery of the Year. With Rachetta One, you don't have to take your hands off the pencil each time you twist. This is called a ratchet type sharpener and the pencil sharpens just by the twisting of your hands. Rachetta One has a shutter type cap that automatically opens and closes when you insert the pencil. The round and simple design is great for both children and adults.
●Privee
This colorful and glazy product is not a plastic toy, but a type of crayon called "Primomo Crayon." It comes in different shapes and forms such as flower, egg, and ring. The glazy surface does not look like a crayon, but it draws like a regular crayon. Privee has been selling this product for about 3 years. Their sales staff told us the characteristics: 1) Your hands don't get dirty, 2) The crayon itself is washable, 3) Non-toxic, 4) Scented (peach), and 5) Can be linked together with other crayons. Primomo Crayon is made in Japan and it is "safe" and "clean." It is a perfect gift for little children that have just started to draw. Here is a picture that our staff drew using Primomo Crayon.
It feels harder than a regular crayon but the colors are still strong and bright. The colors of the crayons do not get onto your hands either. The white egg shaped block in the picture is an eraser for this crayon.
●Shachihata
Shachihata introduced a name stamp called "Omutsu-Pon" (Diaper Stamp) to use on disposable diapers. In Japan, we have to write the child's name on the diapers when we take them to a nursery school. As a mother, I personally had difficulties writing on the bumpy surface of the diapers. This item is extremely helpful for mothers and will spare time on busy days.
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＜進化する学童用品・子育て用品＞
●SONIC
「二重跳びが跳びやすい！」というフレーズに思わず立ち止まったのは、学童用品を作る(株)ソニックが提案する【Qix】シリーズの縄跳び。ドーナツ型のデザイン収納付きで、ランドセルに取り付ければかっこよく＆かわいく持ち運べるというオシャレなもの。アクセサリーとして子ども心をガッチリと掴む一方、その機能性も見逃せない。「二重跳びが跳びやすい！」と謳うのは【Qix】シリーズの最新バージョンである【QUICK SPEED】。グリップ根元部分にクイックベアリングを採用、メガ高速回転で二重跳びなどのワザを実現しやすくなったとのこと。その謳い文句にウズウズした弊社の若手スタッフが、場所も憚らず試し跳びをさせてもらった。ロープの長さを未調整で試したため、残念ながら二重跳びには失敗したが、「確かに回しやすい気がする」との感想だった。
同社は他にスクール文具を中心とした商品を数々開発、販売しており、中でも今回の日本文具大賞【機能部門グランプリ】を受賞した画期的な鉛筆削り【ラチェッタ・ワン】が注目を集めていた。
どのあたりが画期的かというと、従来のハンディタイプの鉛筆削りはひと回しごとに鉛筆を握り直さなければならないが、この【ラチェッタ】シリーズは握り直しが一切不要。ラチェット式削りといって、ネジネジと左右交互にひねるだけで簡単に鉛筆が削れる、というもの。【ラチェッタ・ワン】はシャッターキャップ付きで、鉛筆の抜き差しでシャッターが自動開閉する。丸みを帯びたシンプルなフォルムにポップなカラー展開は、大人から子どもまで汎用性があるデザインだと思った。
●Privee
カラフルな色彩に引き寄せられて行くと、展開されていたのは色とりどりの光沢を放つプラスチック製玩具…かと思いきや、それは【プリモモくれよん】という名のクレヨンだった。外観は花型や卵型、リング型で、ツルリとした表面はおよそクレヨンには見えないが、実際に描いてみると確かにクレヨン。三年ほど前から販売している商品らしい。担当者の方に話を聞くと、特徴として①手が汚れない②クレヨン本体を丸洗いできる③なめても大丈夫④良い匂い（桃の香り付き）⑤つなげる、組み合わせるなど、知育玩具も兼ねた形状、が挙げられた。一貫した国内製造も含め、「安心・安全」「クリーン」をキーワードにした製品で、まだ本格的にお絵描きを始める前の乳幼児への知育ギフトとして喜ばれそうだ。
頂いたサンプルで弊社スタッフが「お絵描き」に挑戦。
普通のクレヨンに比べて少し硬い印象はあるが、発色は悪くない、とのこと。そして、実際に手や服などへの色移りも全くしなかった。ちなみに、写真の白い卵型のものは専用の消しゴムで、ちゃんと消せることも確認済み。
●Shachihata
シャチハタ印の独自技術を生かした様々な製品の中で、紙おむつに記名するスタンプ【おむつポン】はなるほど！と思った。保育所などに子どもを預ける際に全ての持ち物に記名をする必要があるが、紙おむつにマジックで書こうとすると凹凸のある紙表面が毛羽立ってなかなかうまくいかないもの（筆者経験談）。かゆいところに手が届くアイディア商品だと思った。もちろん、紙おむつ以外にも使えるため、これひとつで保育園・幼稚園などの持ち物記名に煩わされる時間が大幅に短縮できると思われる。
視察・出展のご相談は(株)グローバルメディア（担当：間嶋/利根川）までご連絡ください。
視察・出展のご相談は(株)グローバルメディア（担当：間嶋/利根川）までご連絡ください。
